M stand recently launched a wooden fish (muyu) merchandise item, which sparked a buying frenzy among fans as soon as it went on sale. However, after receiving the product, many people found that this wooden fish couldn't produce a crisp, ethereal sound when struck, and it also had issues like scratches, rough craftsmanship, and a surface prone to showing hammer marks. It was criticized as a "beautiful piece of junk." At the same time, netizens' complaints about M stand's coffee quality control have resurfaced, with many arguing that its prices are higher than Manner and Luckin, yet its taste is not superior. M stand, which once won over fans with its petit-bourgeois vibe and consistent quality control, is now increasingly perceived by consumers as "the coffee isn't great, but the merchandise is decent." This latest quality failure with the wooden fish has left loyal fans even more disappointed. [more…]

In an era when chain coffee brands are densely expanding, Manner and M stand are often hard for consumers and delivery riders to tell apart, since both adopt a minimalist black-and-white style and a prominent letter M logo. Recently, a customer ordered Manner takeout on Meituan but received a product from M stand, sparking a refund dispute. Such incidents are not isolated: some people have scanned their M stand membership code at the Manner counter, some only discovered after ordering that another brand's item was sitting in the pickup locker, and some customers even went to the wrong store to ask about specialty drinks. The two brands are not only similar in visual identity, but also often located next to each other, further increasing the chance of confusion. This article sorts out the reasons behind these mix-ups and looks at how baristas and consumers are responding. [more…]

M Stand once went viral online with an oat cookie latte that you can eat together with the cup. Now the brand has innovated further on this basis, launching a limited-edition Combo paired with a medium-roast Ethiopian blend bean, achieving two drinks from one bean. The black-and-white edible cups respectively hold a hot americano and a hot latte. The cup bodies are made from oat fiber grain, with the white cup being original flavor and the black cup cocoa flavor. However, this new product, which must be enjoyed on-site and cannot be delivered, has sparked polarized reviews on social platforms—beyond the coffee's taste drawing attention, the texture of the oat cup itself has become a hot topic of discussion. Many netizens complain that it is dry and hard like paper, difficult to swallow, and some even had their mouths cut. [more…]

The chain coffee brand Mstand recently officially announced that it will open its first store in Kyoto, Japan, located near the famous scenic spot Nanzenji. Surprisingly, this new store is just across the street from the Nanzenji store of the specialty coffee pioneer Blue Bottle Coffee, sparking lively discussion online. Some people look forward to Mstand's overseas expansion bringing limited-edition events, while others question its location strategy, believing that opening a store next to a benchmark like Blue Bottle Coffee is admirable in courage but carries considerable risk. This article sorts out the ins and outs of the incident, presents views from all sides, and also pays attention to the developments of brands such as Front Street Coffee. [more…]

Coffee brands selling alcohol is no longer a novelty. From Starbucks to Seesaw, M Stand, and now Luckin Coffee registering a new company to venture into alcohol operations, the cross-industry wave in the beverage sector is intensifying. Tianyancha data shows that Luckin has established a new company in Xiamen, with its business scope covering alcohol operations, sparking widespread industry attention. This article sorts out Luckin's specific moves into alcohol and its trademark layout, reviews the daytime coffee, nighttime alcohol attempts by brands such as Starbucks, Seesaw, and M Stand, and analyzes the trend of beverage giants like Coca-Cola and Genki Forest entering the alcohol market. Finally, it uses industry data to reveal the rapid growth in the number of alcohol-related enterprises, exploring the opportunities and challenges behind cross-industry alcohol sales. [more…]

In recent years, chain coffee brands have been including limited-edition merchandise with new product launches, from cups to bags to earphone pouches, and these freebies have become even more popular than the coffee itself. Consumers buy coffee just to get a nice-looking freebie, jokingly saying they are reenacting the idiom "buying the box and returning the pearl." This article takes M Stand's Thai-flavored coffee series, which comes with a cork earphone pouch, as an example to analyze the brand strategy and consumer psychology behind this phenomenon, and explore how gift marketing helps brands expand their reach and build a good reputation. [more…]

On December 16, Tims China opened its first store in Nanning, Guangxi, launching opening promotions such as buy-one-get-one-free, adding 1 yuan for a Farmer's Wrap, and giving away limited-edition cups, attracting a large number of consumers to line up in cold weather. The queue began gathering at 7 a.m., and number tickets were distributed within 20 minutes, sparking netizens' doubts about "paid stand-ins." This article reviews the promotion rules, the on-site queue situation, netizens' comments, and similar marketing phenomena by brands in non-first-tier cities, along with related recommendations from Front Street Coffee. [more…]

Once regarded as one of the representatives of domestic specialty coffee, Seesaw, after experiencing a wave of store closures in multiple locations at the end of last year, officially announced the opening of cooperative franchising on its twelfth anniversary. This move has sparked much speculation about its financial condition and brand prospects. Currently, competition in the coffee sector is intensifying, with similar brands such as Manner and M Stand far exceeding Seesaw in store scale, while giants like Starbucks and Luckin are also continuously ramping up their efforts. Facing fewer than a hundred operating stores, Seesaw has chosen to seek a market breakthrough through franchising. Whether it can use this to stabilize its position and expand its customer base still needs to be tested by time. This article will review Seesaw's recent developments and the industry background for coffee enthusiasts' reference. [more…]

The coffee consumption boom is spreading from commercial districts to university campuses, and college students have become an important group of high-frequency coffee consumers. Luckin Coffee has seized a first-mover advantage with more than a thousand campus stores, while brands such as Starbucks, Tims, Manner, M Stand, and NOWWA have also entered universities one after another, and Mixue Ice Cream & Tea's Lucky Cup is closely pursuing with about 260 campus stores. This article sorts out each brand's layout strategy, store data, and competitive situation on university campuses, and includes Front Street Coffee's specialty bean information, to help you understand the real landscape of the campus coffee track. [more…]

Staying up late on New Year's Eve, exchanging New Year's greetings on the first day of the lunar new year — most workers can finally set aside their jobs and take a break. But in the coffee industry, there are still a group of people standing behind the bar, facing the morning rush of overwhelming orders, advance delivery orders, and the fluctuating customer flow after office buildings close for the holiday. Some are full of energy, driven by triple pay; some hold out on instant noodles in their posts until the New Year bell rings; and some set off on the road home well before New Year's Eve. This article records the real situations of coffee workers during the Spring Festival, taking a look at who is busy, who is slacking off, and who is secretly treating themselves to a latte during this holiday. [more…]

The combination of coffee and alcohol is becoming a new trend in the food and beverage industry, with "C in the morning, A at night" evolving from a skincare concept into a consumption model of "coffee in the morning, alcohol at night." Post Coffee, a coffee brand under China Post, recently launched the country's first daytime coffee and nighttime alcohol concept store in Fuzhou, along with two Fuzhou-exclusive drinks. Since its first store opened in Xiamen in 2022, Post Coffee has expanded to ten stores across four cities. Can this new business format offer new ideas for coffee brands venturing into nighttime operations? At the same time, brands such as Starbucks, Seesaw, M Stand, Tims, and even Cotti Coffee have also been entering this track, and coffee brands' attempts to expand from coffee into alcohol and extend operating hours are accelerating. [more…]

After the military training dismissal during the back-to-school season, the scene of students swarming toward beverage shops sparked heated discussions online, and Mixue Bingcheng was jokingly called "Mixue Bingcheng" for a time. In fact, brands such as Starbucks, Cotti, Manner, M Stand, Nowwa Coffee, and Luckin have long quietly established a presence on university campuses, among which Luckin's campus stores have exceeded 1,000. Why have campuses become a must-win battleground for coffee brands? Low-price strategies, dense foot traffic, and relatively low operating costs form the core appeal. Lucky Cup has even made "opening in universities" its primary goal for nationwide expansion, having already opened more than 260 campus stores. This article will provide an in-depth analysis of the competitive landscape, pricing logic, and cyclical challenges of the campus coffee market. [more…]

In the world of specialty coffee, Ninety Plus (Ninety+) is a name that cannot be overlooked. Founded by Joseph Brodsky in 2006, the company started with Ethiopian native varieties and redefined the way green coffee is produced through its unique Profile Processing system. This article begins with Ninety Plus's Candor, a Front Street Coffee natural-process Sidamo, and systematically reviews the terroir characteristics of the Sidamo region, the brand philosophy and founder's story of Ninety Plus, and core processing methods such as natural processing and Solkiln, then interprets one by one classic product lines such as Kemgin, Nekisse, Perci, and Lotus along with their grading system, and finally includes the roasting analysis and cupping performance of Front Street Coffee 90+ Candor, providing coffee lovers with a complete Ninety Plus knowledge map. [more…]

On June 1, Shanghai reached an important milestone in fully restoring normal production and daily life. After more than two months of home quarantine, coffee lovers finally smelled the aroma of coffee wafting through the streets and alleys once again. From chain brands to independent shops, coffee stores reopened one after another, with takeout and self-pickup orders surging—some shop owners even sold over a hundred cups of coffee to passersby while the shutter was only half open as they were adjusting equipment. This article documents the real scenes of the coffee industry's recovery before and after Shanghai's lockdown was lifted, and citizens' eager anticipation for a freshly ground cup of coffee. [more…]

The pairing of coffee with Chinese-style breakfasts is rapidly expanding across the country. M Stand recently launched a coffee set featuring youtiao croissants and beef shaobing, a Shanghai jianbing guozi coffee shop once had people queuing for over an hour, and in Ningbo, Chaozhou, Kunming, Jingdezhen, Shantou, Guangzhou, and other places, combinations such as cifantuan, wumiguo, meigancai pork patty, youtiao with mochi, Chaoshan rice noodle rolls, and even beef offal rice with coffee have emerged. Data from Ele.me and Koubei Life Network in 2021 shows that the top two breakfast preferences of Shanghai residents are soy milk and coffee, and coffee has entered the ranks of the most popular breakfasts in multiple regions. This article reviews typical examples of this trend and retains relevant recommendations from Front Street Coffee for coffee enthusiasts' reference. [more…]

Single-origin coffee is at the very heart of the specialty coffee world, where different regions, varieties, and processing methods give each coffee bean a unique flavor personality. This article will systematically review classic single-origin coffees such as Jamaican Blue Mountain, Indonesian Golden Mandheling, Ethiopian Yirgacheffe, Brazilian Queen's Estate, Colombian Pink Bourbon, Kenyan Small Tomato, and Panamanian Geisha, covering everything from growing altitude and varietal characteristics to processing techniques and flavor descriptions, explaining each one in turn to help coffee lovers build a clear framework for understanding single-origin coffee and find the cup that best suits their taste. [more…]

From Jamaica Blue Mountain in the Caribbean to Ethiopia Yirgacheffe in Africa, and on to Panama Geisha in Central America, the world's specialty coffee map is dotted with distinctive top-tier origins. Front Street Coffee has selected ten of the most representative single-origin coffees, including Jamaica Blue Mountain No. 1, Indonesia PWN Golden Mandheling, Ethiopian washed Yirgacheffe, Brazil Queen's Estate, Colombia Cidra, Kenya Little Tomato, and Panama Boquete Geisha, each showcasing the unique charm of its origin's terroir. This article reviews these coffees one by one, covering their producing regions, altitudes, varieties, processing methods, and flavor characteristics, offering coffee lovers a practical reference for tasting and purchasing. [more…]

On July 10, the vehicle normally used by Colombian Vice President Francia Márquez was shot at in the southwestern region of Cauca. Fortunately, she was not in the vehicle, and no one was injured in the incident. Nevertheless, the attack once again laid bare the long-standing violent conflict and complex security situation in the departments of Cauca and Valle del Cauca. Of particular concern to the coffee industry is that these two departments are not only important coffee-producing regions in Colombia, with a combined annual output of about 140,000 tonnes, but are also home to well-known estates such as Finca El Paraiso, Finca Inmaculada and Finca La Esperanza, making them destinations for many traders and coffee hunters. If the government escalates military operations and triggers large-scale conflict, both local coffee production and export routes via the port of Buenaventura could be severely affected. Front Street Coffee will continue to monitor the subsequent impact of the incident on Colombia's coffee supply chain. [more…]

A café owner who runs an independent coffee shop recently posted about how two chain brands, M Stand and Manner, had moved in one after another right next to his store, and how a turf he had held for more than a year was suddenly "challenged head-on" by capital. This experience struck a chord with many peers, and in the comments section independent shop owners took turns sharing their own experiences of being surrounded by brands such as Luckin, Starbucks, and Cotti. Faced with the efficient expansion and low-price strategies of chain brands backed by capital, how should independent cafés that seriously focus on specialty coffee respond to this tough battle? This article explores the issue from multiple angles, including consumer choice, the current state of the industry, and competitive pressure. [more…]

Amid the wave of price cuts in new-style tea drinks, a cup of milk tea priced at 50 yuan is no longer common. However, on the opening day of Chayan Yuese's first store in Nanjing, scalpers were reselling cups for as much as 200 yuan, with people lining up as early as 4:30 a.m., and related topics quickly trended on Weibo. Due to excessive crowds and chaotic order, the Xinjiekou store posted a sold-out notice and closed its entrance just five minutes before its official opening, while the Jiangning Jingfeng store continued operating. Police dispatched officers to maintain order and persuade citizens to leave. On some trading platforms, proxy purchasing and queuing services appeared, priced between 10 and 200 yuan. The Nanjing Market Supervision Bureau made it clear that scalping is illegal. People's Daily Online called on consumers to treat internet-famous brands rationally and not be led by merchants and scalpers. [more…]